Dr Emma Richardson
Programme Director
Emma has a doctorate in sleep neuroscience and 10 years of experience in sleep clinic education. She designed our foundational course framework based on behavioural change theory and circadian research.
Founded on research and lived experience, Bloomcleanse creates evidence-based programmes that translate sleep science into practical change.

Mission: To provide accessible, evidence-based educational programmes that help people build healthier relationships with technology and improve sleep quality through informed habit change.
Core Values:

Experienced educators and sleep science enthusiasts dedicated to your wellbeing.
Programme Director
Emma has a doctorate in sleep neuroscience and 10 years of experience in sleep clinic education. She designed our foundational course framework based on behavioural change theory and circadian research.
Habit Coach & Content Creator
James spent 8 years in digital wellbeing consulting before joining our team. He develops practical daily templates and leads one-to-one coaching sessions with programme participants.
Community Manager
Sarah ensures our forum community remains supportive and evidence-aligned. With a background in psychology and online community facilitation, she moderates discussions and troubleshoots obstacles.
Research & Curriculum
Marcus tracks emerging research in sleep science and digital wellness, continuously updating our materials to reflect the latest evidence. He maintains our bibliography and ensures accuracy across all content.
How we design learning experiences that stick.
We prioritise knowledge and comprehension before asking for behaviour change. When you understand the "why" behind screen-free evenings, change feels less like willpower and more like alignment with biology.
Templates, worksheets, and tracking tools are built in. You don't just learn—you apply, experiment, and adapt. Learning is active, not passive.
Habit change is easier with others. Our group programmes include forums, monthly webinars, and buddy systems so you're not isolating yourself.
We provide frameworks, not dogma. You customise timing, activities, and strategies to fit your life. There's no one-size-fits-all sleep schedule.
No. We're an educational organisation focused on evidence-based learning and habit change. Our team includes educators, coaches, and researchers—not physicians. We always recommend consulting healthcare professionals for diagnosed sleep disorders.
Our programmes are not clinical interventions or professional certifications. They are educational courses in digital wellness. Participants gain knowledge and practical skills, but do not receive clinical credentials.
We're open to collaboration with sleep clinics and healthcare providers as a complement to clinical care. If you're seeing a sleep specialist, share our programme details with them and discuss whether our educational materials align with your clinical care.
We take privacy seriously. See our Privacy Policy for full details. In brief: we collect minimal data, never sell information, use encryption, and comply with UK GDPR and ePrivacy regulations.
Get started with a programme designed by sleep scientists and habit coaches.
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