Educational content only. Digital wellness and lifestyle information, not medical, psychological or health services. United Kingdom.
Our Story

Changing How People Relate to Evening Screens

Founded on research and lived experience, Bloomcleanse creates evidence-based programmes that translate sleep science into practical change.

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Our Mission & Values

Mission: To provide accessible, evidence-based educational programmes that help people build healthier relationships with technology and improve sleep quality through informed habit change.

Core Values:

  • Evidence-based: All our content draws from peer-reviewed sleep science and behavioural research.
  • Ethical: We never make medical claims or promise results. We're transparent about what programmes can and cannot do.
  • Accessible: We create flexible, affordable formats so people at different life stages can participate.
  • Supportive: Community and personalised guidance help sustain habit change beyond the initial enthusiasm.
Collaborative workspace with notebooks and coffee

The Team Behind Bloomcleanse

Experienced educators and sleep science enthusiasts dedicated to your wellbeing.

Dr Emma Richardson

Programme Director

Emma has a doctorate in sleep neuroscience and 10 years of experience in sleep clinic education. She designed our foundational course framework based on behavioural change theory and circadian research.

James Chen

Habit Coach & Content Creator

James spent 8 years in digital wellbeing consulting before joining our team. He develops practical daily templates and leads one-to-one coaching sessions with programme participants.

Sarah Okonkwo

Community Manager

Sarah ensures our forum community remains supportive and evidence-aligned. With a background in psychology and online community facilitation, she moderates discussions and troubleshoots obstacles.

Marcus Webb

Research & Curriculum

Marcus tracks emerging research in sleep science and digital wellness, continuously updating our materials to reflect the latest evidence. He maintains our bibliography and ensures accuracy across all content.

Our Educational Approach

How we design learning experiences that stick.

Understanding First

We prioritise knowledge and comprehension before asking for behaviour change. When you understand the "why" behind screen-free evenings, change feels less like willpower and more like alignment with biology.

Active Learning

Templates, worksheets, and tracking tools are built in. You don't just learn—you apply, experiment, and adapt. Learning is active, not passive.

Community Support

Habit change is easier with others. Our group programmes include forums, monthly webinars, and buddy systems so you're not isolating yourself.

Personalisation

We provide frameworks, not dogma. You customise timing, activities, and strategies to fit your life. There's no one-size-fits-all sleep schedule.

Transparent About What We Do & Don't Do

We Do Provide

  • Evidence-based educational content on sleep science
  • Practical frameworks and daily templates
  • Habit change coaching and support
  • Community accountability
  • Transparent, honest communication about limitations

We Don't Provide

  • Medical diagnosis or sleep disorder assessment
  • Psychological or psychiatric treatment
  • Medication or supplement recommendations
  • Guarantees of specific sleep improvements
  • Clinical supervision (consult a doctor if needed)

Frequently Asked Questions About Us

No. We're an educational organisation focused on evidence-based learning and habit change. Our team includes educators, coaches, and researchers—not physicians. We always recommend consulting healthcare professionals for diagnosed sleep disorders.

Our programmes are not clinical interventions or professional certifications. They are educational courses in digital wellness. Participants gain knowledge and practical skills, but do not receive clinical credentials.

We're open to collaboration with sleep clinics and healthcare providers as a complement to clinical care. If you're seeing a sleep specialist, share our programme details with them and discuss whether our educational materials align with your clinical care.

We take privacy seriously. See our Privacy Policy for full details. In brief: we collect minimal data, never sell information, use encryption, and comply with UK GDPR and ePrivacy regulations.

Ready to Join Our Community?

Get started with a programme designed by sleep scientists and habit coaches.

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